Posted on July 21, 2015 by Mpumelelo Mfula | 0 Comments
The RHTC LetsPlayOutside advert is a project that we at RHTC created for our homies to reveal that they are the kool and that we don’t need to buy our esteem back from any brand that does not truly represent who we are. How we did this is just like the two main characters on the advert, we came up with a concept that was centred around our customers and kicked it off by inviting them to be the cast of the RHTC advert, this was followed by having the same people be the first to view the advert at the three screenings we hosted in Melville, Braamfontein and Sebokeng, the last part is you, the very same people that were part of the first and second process being the ones that premiere what you created through the 100 blog premier campaign that has 100 blogs owned by our homies premiere this advert.
We are the ones that play outside the norm and this is how we choose to Return Home To Create
Posted in Advert screening, africa, Johannesburg, LetsPlayOutside, LetsPLayOutside advert, returning home to create, RHTC 100 advert drop, South African street wear, street culture, street wear, umswenko